Dr. Laura SABBADO DA ROSA and Dr. Souleymane LAMINOU-ABDOU gathered together a strong team of experienced teachers to offer you the best Summer School 2024 programme. Have a look below to discover in details the program they have put together.
6 courses to put theories & practices into perspective
Digital and Sustainable Marketing Strategy
Jacques DIOUF
Associate Professor
This lecture explores how to use digital technologies and platforms to design and implement marketing strategies that are aligned with the principles of sustainability. It covers topics such as customer segmentation, value proposition, online communication, social media, e-commerce, and analytics, as well as the environmental and social impacts of digital marketing activities.
Innovation strategy in tomorrow's organisations
An innovation management course, which will of course address the CSR issues associated with innovation, with the following programme: – The challenges of innovation, Managing in-house innovation, Managing collaborative innovation, Protecting innovation.
Matthieu MANDARD
Research accredited & Associate Professor
Human Resources and Sustainable Careers
Caroline RUILLER
Research accredited & Associate Professor
This lecture examines how human resources management can support the development of sustainable careers for employees and organizations. It discusses concepts such as talent attraction and retention, employee engagement, diversity and inclusion, well-being, learning and development, performance management, and career transitions, in the context of the changing world of work and the challenges of sustainability.
Green Supply Chain Management
This lecture focuses on how to manage the supply chain in a way that minimizes the negative environmental impacts and maximizes the positive social impacts. It covers topics such as green procurement, green production, green logistics, green packaging, green reverse logistics, and green innovation, as well as the methods and metrics for assessing the sustainability performance of the supply chain.
Pr. Thi Le Hoa VO
Full Professor
Sustainability balanced scorecard
Pr. Aurélien RAGAIGNE
Full Professor
This lecture analyzes how management control systems can facilitate the implementation of sustainability strategies and the achievement of sustainability goals. It introduces frameworks and tools for designing, using, and evaluating management controls that are consistent with the economic, social, and environmental dimensions of sustainability.
Intercultural Management
This lecture aims to explore the different cultural strata and their interrelationships, in order to provide keys to understanding and useful frames of reference for the practice of intercultural management. The relationship with otherness, which derives from how we relate to the world, is inscribed in and constructed by interactions, situations and contexts. It is thus essential to develop the intercultural competence and awareness of managers who work with people from different cultural backgrounds.
Rebecca DICKASON
Associate Professor
Key Features
- topic : Challenges for Sustainable Management
- 2-week program, 4 ECTS credits
- Fully taught in English
The programme will be held from 1 to 12 July 2024. All the information (fees, application deadlines, eligibility …) can be found on the program page: here.
