Dany VYT

Associate Professor

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  • CV de Dany VYT
  • CREM UMR CNRS 6211
> Director of studies :
Dany-Vyt-janv2024

Program director:

Dany VYT is Associate Professor at the IGR-IAE Rennes (University of Rennes 1), where she defended a thesis on improving the performance of distribution networks through geomarketing in partnership with Carrefour. Her additional work focuses on brand assortment policies, efficiency measures and shopping areas.

Territorial coverage of networks

analysis of the marketing performance of retail networks

Teaching

  • Geomarketing, courses and apps on Map Info and Geoconcept softwares
  • Multi-dimensional data analysis, with applications on Excel Stat
  • Merchandising
  • Marketing management, strategic marketing
  • RetailingSupervision of students for their final thesis of Master 2.

Other responsibilities in teaching

  • Since July 2020: Elected member of the Commission for Education and University Life, University of Rennes 1.
  • Since June 2020: Elected member of the Scientific Council of the IGR-IAE, Rennes.
  • 2017-2019 : Pedagogical manager of the Licences 3, continuing education, majoring in Management Science.
  • Since 2016: Joint educational manager of the Master in Strategic and Operational Marketing (M1 and M2), training in vocational training contract.
  • 2012-2015 : In charge of the Bachelor’s degree 3, initial training, specialization in Management Science.
  • 2008-2012 : Joint educational manager of the Licences 3, initial training, majoring in Management Science.
  • 2010-2020 : Elected member of the IGR-IAE Board of Directors.

Dany Vyt. Retail Network Performance Evaluation: A DEA Approach considering Retailers’ Geomarketing. Congrès de l’European Association of Education and Research in Commercial Distribution (EAERCD), 2008, France. 34 p.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Jean-Philippe Croizean, Dany Vyt. Comparaison du temps cognitif et du temps réel pour le trajet domicile-hypermarché. Quelles implications pour la définition des zones de chalandise ?. 7ème Congrès des tendances du marketing, Jan 2008, Venise, Italie. 22 p.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt. Incorporating the Impacts of Supermarket Characteristics in the Measurement of Retail Efficiency. INFORMS International Hong Kong, 24-29 juin 2006, Jun 2006.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt. Mesure de la performance d’un réseau de points de vente: une approche géomarketing par la méthode DEA.. 2006.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt. L’importance du facteur local dans la performance commerciale d’un réseau de points de vente: une approche par la méthode DEA. May 2005, 32 p.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
André Fady, Dany Vyt. Assortiment : comment passer d’une logique nationale à une offre locale ?. Actes du 8e Colloque Etienne Thil, Sep 2005.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt. Mesure de la performance en grande distribution alimentaire. Décisions Marketing, 2005, n° 40, pp. 51-61.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Gérard Cliquet, Dany Vyt. Le geomerchandising dans la grande distribution alimentaire française : une approche exploratoire. VIème Congrès Etienne Thil, 2003, La Rochelle, France. 17 p.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing

Scientific outreach

Member of the scientific committee of the European Association for Education and Research in Commercial Distribution (EAERCD) congress in 2015, and of the International Marketing Trends Conference (2016).

Interactions with the social, economic and cultural environments

  • Member of the scientific board of the company Parabellum Geographic Insight
  • Organization of the Geomarketing Day at the IGR-IAE of Rennes

Contributions to research facilitation and assessment

As part of the Etienne Thil conference, the Fédération du Commerce Coopératif et Associé (“Federation of Cooperative and Associate Commerce”) awarded the prize for the best merchandising book of the year 2019 to Dany Vyt, professor-researcher at the IGR-IAE, and her co-author Valérie Renaudin: “From category management to customer experience”.