Dany VYT

Associate Professor

This page as PDF
  • CV de Dany VYT
  • CREM UMR CNRS 6211
> Director of studies :
Dany-Vyt-janv2024

Program director:

Dany VYT is Associate Professor at the IGR-IAE Rennes (University of Rennes 1), where she defended a thesis on improving the performance of distribution networks through geomarketing in partnership with Carrefour. Her additional work focuses on brand assortment policies, efficiency measures and shopping areas.

Territorial coverage of networks

analysis of the marketing performance of retail networks

Teaching

  • Geomarketing, courses and apps on Map Info and Geoconcept softwares
  • Multi-dimensional data analysis, with applications on Excel Stat
  • Merchandising
  • Marketing management, strategic marketing
  • RetailingSupervision of students for their final thesis of Master 2.

Other responsibilities in teaching

  • Since July 2020: Elected member of the Commission for Education and University Life, University of Rennes 1.
  • Since June 2020: Elected member of the Scientific Council of the IGR-IAE, Rennes.
  • 2017-2019 : Pedagogical manager of the Licences 3, continuing education, majoring in Management Science.
  • Since 2016: Joint educational manager of the Master in Strategic and Operational Marketing (M1 and M2), training in vocational training contract.
  • 2012-2015 : In charge of the Bachelor’s degree 3, initial training, specialization in Management Science.
  • 2008-2012 : Joint educational manager of the Licences 3, initial training, majoring in Management Science.
  • 2010-2020 : Elected member of the IGR-IAE Board of Directors.

Magali Jara, Dany Vyt, Olivier Mevel, Thierry Morvan, Nélida Morvan. What are the key factors explaining long-term value creation for this channel ?. Journée Recherche – Valoriser la recherche en IUT au Salon de l’Innovation et de la Formation, Mar 2024, ATLANTIA – LA BAULE ESCOUBLAC, France.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt, Magali Jara, Olivier Mevel, Thierry Morvan, Nélida Morvan. How do consumers perceive convenience in a click and collect selling proposition?. 2023.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt, Magali Jara, Olivier Mevel, Thierry Morvan, Nélida Morvan. The impact of convenience in a click and collect retail setting: A consumer-based approach. International Journal of Production Economics, 2022, 248, pp.108491.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Florence André-Le Pogamp, Emmanuelle Fromont, Dany Vyt. Existe-t-il un lien entre la performance financière et la performance marketing?. Etienne Thil, Oct 2022, La Rochelle, France.
Link to the publication (HAL)
Author(s) : Dany VYT, Emmanuelle FROMONT, Florence ANDRE
Finance, Marketing
Dany Vyt, Magali Jara, Olivier Mevel, Thierry Morvan, Nélida Morvan. The impact of digital convenience in omni-channel retailing: a consumer-based approach. Global Conference on Services and Retail Management, May 2021, Florida / USA, United States.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt, Magali Jara, Olivier Mevel, Thierry Morvan, Nélida Morvan. The impact of digital convenience in omni-channel retailing: A consumer-based approach. Global Conference on Services and Retail Management (, UNIVERSITY OF SOUTH FLORIDA, Jul 2021, TAMPA, FL, France.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt, Magali Jara, Gérard Cliquet. Fusions et alliances dans la distribution: de la couverture territoriale à la coopétition. Décisions Marketing, 2020, 97,
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Magali Jara, Dany Vyt, Olivier Mevel, Thierry Morvan, Nélida Morvan. Measuring customers benefits of click and collect. Journal of Services Marketing, 2018, 32 (4), pp.430-442.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt, Karine Picot-Coupey, Julien Troiville. Marketing du point de vente. Retailing, Dunod, pp.187-210, 2018, 9782100778232.
Link to the publication (HAL)
Author(s) : Dany VYT, Karine PICOT-COUPEY
Marketing
Karine Picot-Coupey, Gérard Cliquet, Magali Jara, Dany Vyt. Management stratégique des entreprises de retail. Retailing, Dunod, pp.256-270, 2018, 9782100778232.
Link to the publication (HAL)
Author(s) : Dany VYT, Karine PICOT-COUPEY
Marketing
Magali Jara, Julien Troiville, Dany Vyt, Gérard Cliquet, Ronan Divard. Retailing mix. Retailing, Dunod, pp.139-163, 2018, 9782100778232.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Gérard Cliquet, Dany Vyt. La localisation des points de vente. Retailing, Dunod, pp.164-186, 2018, 9782100778232.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Valérie Renaudin, Dany Vyt. Merchandising Du category management à l’expérience client. Vuibert, 272p, 2018, 978-2-311-40505-7.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt, Magali Jara, Olivier Mevel, Thierry Morvan, Nélida Morvan. Des distributeurs toujours plus proches du consommateur ? Le cas du drive alimentaire. Revue management
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Olivier Mevel, Thierry Morvan, Nélida Morvan, Magali Jara, Dany Vyt. Le Drive, service complémentaire ou cannibalisation de l’offre des services des GMS : une analyse par le mix marketing et le mix logistique. Logistique
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt, Magali Jara, Gérard Cliquet. Grocery pickup creation of value: Customers’ benefits vs. spatial dimension. Journal of retailing and consumer services, 2017, 39, pp.145-153.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt, Gérard Cliquet. Towards a fairer manager performance measure: a DEA application in the retail industry. International Review of Retail, Distribution and Consumer Research, 2017, 27 (5), pp.450-467.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Olivier Mevel, Thierry Morvan, Dany Vyt, Nélida Morvan. Cross-channel, drive-in and service relationship: a service-loop analysis. Logistique
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Gervais Thenet, Dany Vyt. La répartition des coûts dans la grande distribution alimentaire. Presses Universitaires de Rennes. Collaborations et réseaux : approches transversales en management, pp.247-270, 2016, Le management des réseaux, 978-2-7535-4984-5.
Link to the publication (HAL)
Author(s) : Dany VYT, Gervais THENET
Managerial Control, Marketing
Dany Dany.Vyt@univ-Rennes1.Fr Vyt. À emporter s’il vous plaît… le drive : un nouvel outil pour partir à la conquête de l’espace. Presses Universitaires de Rennes. Collaborations et réseaux : approches transversales en management, pp.321-338, 2016, Le management des réseaux, 978-2-7535-4984-5.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Florence André Le Pogamp, Emmanuelle Fromont, Dany Vyt. La performance dans les réseaux de distribution : comparaison des indicateurs financiers et marketing. Presses Universitaires de Rennes. Collaborations et réseaux : approches transversales en management, pp.229-246, 2016, Le management des réseaux, 978-2-7535-4984-5.
Link to the publication (HAL)
Author(s) : Dany VYT, Emmanuelle FROMONT, Florence ANDRE
Finance, Marketing
Jean-Philippe Croizean, Dany Vyt. Temps subjectif et temps mesuré : faut-il revoir la définition des zones de chalandise ?. Géographie, Économie, Société, 2015, 17 (2), pp.201-224.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Gérard Cliquet, Dany Vyt. Le géomarketing : l’introduction de l’espace dans les décisions marketing. F. Moraux, L. Bironneau. Recherches et innovations en sciences de gestion, Presses universitaires de Rennes, pp.221-238, 2013, Des sociétés.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Valérie Renaudin, Dany Vyt, André Fady. Merchandising : du category management au e-merchandising. Vuibert, pp.257, 2012.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
André Fady, Dany Vyt, Valérie Renaudin. Merchandising : Du category management au e-merchandising. 2012, 272 p.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt, Gérard Cliquet. Vers une mesure plus juste de la performance commerciale: une approche par la méthode DEA. 9th International Congress Marketing Trends, Jan 2010, Venise, Italie. 27 p.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Jean-Philippe Croizean, André Fady, Dany Vyt. Incidences d’un centre commercial sur la zone de chalandise d’un hypermarché. 9th International Congress Marketing Trends, Jan 2010, Venise, Italie. 21 p.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt. Retail Network Performance Evaluation: A DEA Approach considering Retailers’ Geomarketing. Congrès de l’European Association of Education and Research in Commercial Distribution (EAERCD), 2008, France. 34 p.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Jean-Philippe Croizean, Dany Vyt. Comparaison du temps cognitif et du temps réel pour le trajet domicile-hypermarché. Quelles implications pour la définition des zones de chalandise ?. 7ème Congrès des tendances du marketing, Jan 2008, Venise, Italie. 22 p.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt. Incorporating the Impacts of Supermarket Characteristics in the Measurement of Retail Efficiency. INFORMS International Hong Kong, 24-29 juin 2006, Jun 2006.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt. Mesure de la performance d’un réseau de points de vente: une approche géomarketing par la méthode DEA.. 2006.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt. L’importance du facteur local dans la performance commerciale d’un réseau de points de vente: une approche par la méthode DEA. May 2005, 32 p.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
André Fady, Dany Vyt. Assortiment : comment passer d’une logique nationale à une offre locale ?. Actes du 8e Colloque Etienne Thil, Sep 2005.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Dany Vyt. Mesure de la performance en grande distribution alimentaire. Décisions Marketing, 2005, n° 40, pp. 51-61.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing
Gérard Cliquet, Dany Vyt. Le geomerchandising dans la grande distribution alimentaire française : une approche exploratoire. VIème Congrès Etienne Thil, 2003, La Rochelle, France. 17 p.
Link to the publication (HAL)
Author(s) : Dany VYT
Marketing

Scientific outreach

Member of the scientific committee of the European Association for Education and Research in Commercial Distribution (EAERCD) congress in 2015, and of the International Marketing Trends Conference (2016).

Interactions with the social, economic and cultural environments

  • Member of the scientific board of the company Parabellum Geographic Insight
  • Organization of the Geomarketing Day at the IGR-IAE of Rennes

Contributions to research facilitation and assessment

As part of the Etienne Thil conference, the Fédération du Commerce Coopératif et Associé (“Federation of Cooperative and Associate Commerce”) awarded the prize for the best merchandising book of the year 2019 to Dany Vyt, professor-researcher at the IGR-IAE, and her co-author Valérie Renaudin: “From category management to customer experience”.

logo igr
  • 11 rue Jean Macé
  • CS 70803
  • 35708 Rennes Cedex 7
  • +33 (0)2 23 23 77 77
  • igriae@univ-rennes1.fr
Facebook Twitter Instagram Linkedin Youtube