Rozenn PERRIGOT

Full Professor

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  • CV de Rozenn PERRIGOT
  • CREM UMR CNRS 6211
> Director of studies :
LAURA
  • Vice Dean for Research
  • Founding Director of the Center for Franchise, Retail and Service Chains (Centre Franchise & Commerce en Réseau)
  • Head of the “Organizations, Networks, Digital” Pole, Center for Research in Economics and Management
  • Vice President of the Scientific Council, IGR-IAE Rennes
Program director:

 

My activities related to teaching, research and administration deal with franchising, retail and service chains.

 

My research deals with franchising, retail and service chains, with various managerial approaches (entrepreneurship, management, marketing, organizational behavior, strategy, etc.), and sometimes economic or legal approaches.

 

Keywords: Franchising, retailing, chains, Communication, conflict management, e-commerce, entrepreneurial orientation, good faith, know-how, resale prices, social entrepreneurship, waste management,

  • Franchising, retail and service chains
  • Marketing (international marketing, market research, marketing management, service marketing, strategic marketing)
  • Research methodology (qualitative, quantitative)
  • Strategic management
  • Management and organizational behavior

 

Other responsibilities: 

Founding Head of the Master 2 Marketing – Franchising, Retail & Service Chains

Rozenn Perrigot. Franchise et efficience : Application de la méthode DEA aux hôtels franchisés et succursalistes d’un réseau mixte. Revue management
Link to the publication (HAL)
Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, Gérard Cliquet, Isabelle Piot-Lepetit. Plural form chain and efficiency: Insights from theFrench hotel chains and the DEA methodology. European Management Journal, 2009, 27, pp.268-280.
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Author(s) : Rozenn PERRIGOT
Marketing
Gérard Cliquet, Karine Picot-Coupey, Guy Basset, Rozenn Perrigot. Retailing in France: Overview and Key Trends / What’s up?. European Retailing Research, 2009, 22, pp.177-206.
Link to the publication (HAL)
Author(s) : Karine PICOT-COUPEY, Rozenn PERRIGOT
Marketing
Rozenn Perrigot, Gérard Cliquet, Isabelle Piot-Lepetit. Plural form chain and efficiency: insights from the French hotel chains and the DEA methodology. European Management Journal, 2009, 27 (4), pp.268-280.
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Author(s) : Rozenn PERRIGOT
Marketing
N. Wilson, F. Lafontaine, Rozenn Perrigot. The Effect of Regulatory Uncertainty on Organizational Form Decisions: Evidence from Within the Firm. 23rd Annual International Society of Franchising Conference, Feb 2009, San Diego, United States. 22 p.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, S. Eroglu. Internationalization, Plural Form and Risk in Franchising: A Bi-Country Analysis of U.S. and French Networks. 23rd Annual International Society of Franchising Conference, Feb 2009, San Diego, United States. 18 p.
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Author(s) : Rozenn PERRIGOT
Marketing
El-Akremi A. Mignonac K., Rozenn Perrigot. Deviation from Standards and Information Withholding in Franchising Firms: The Role of Perceived Task Cohesion. 23rd Annual International Society of Franchising Conference, Feb 2009, San Diego, United States. 17 p.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. La pérennité des réseaux de points de vente : une approche par l’écologie des populations et les analyses de survie. Recherche et Applications en Marketing (French Edition), 2008, 23 (1), pp.21-37.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. Plural form and the internationalization of franchising networks: exploring the potential relationship. G. Hendrikse, M. Tuunanen, J. Windsperger, G. Cliquet. Strategy and governance of networks, Physica-Verlag, pp.147-164, 2008, Contributions to management science.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, C. Barros Pestana. Technical efficiency of French retailers. Journal of retailing and consumer services, 2008, pp.296-305.
Link to the publication (HAL)
Author(s) : Rozenn PERRIGOT
Marketing
Gérard Cliquet, Karine Picot-Coupey, Guy Basset, Rozenn Perrigot. Retailing in France: Overview and Key Trends: What’s up?,. European Retail Research, 2008, 22, pp.177-206.
Link to the publication (HAL)
Author(s) : Karine PICOT-COUPEY, Rozenn PERRIGOT
Marketing
Rajiv P. Dant, Rozenn Perrigot, Gérard Cliquet. A cross-cultural comparison of the plural forms in franchise networks : United States, France, and Brazil. Journal of Small Business Management, 2008, 46 (2), pp.286-311.
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Author(s) : Rozenn PERRIGOT
Marketing
Gérard Cliquet, Véronique Des Garets, Guy Basset, Rozenn Perrigot. 50 ans de grandes surfaces en France :entre croissance débridée et contraintes légales. 7TH INTERNATIONAL CONGRESS, MARKETING TRENDS, Jan 2008, Venise, Italie. 26 p.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. Innovation in Franchising. 7TH INTERNATIONAL CONGRESS, MARKETING TRENDS, Jan 2008, Venise, Italy. 24 p.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. The Impact of Having Both Franchised Stores and Company-owned Stores Within a Same Network on the Internationalization – Empirical Results from the us and French Franchising Networks,. Annual Meeting of the Northeast Decision Sciences Institute,, Mar 2008, New York, United States. 21 p.
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Author(s) : Rozenn PERRIGOT
Marketing
R. Kosova, F. Lafontaine, Rozenn Perrigot. Organizational Form and Performance: Evidence from the Hotel Industry,. International Society of Franchising Conference,, Jun 2008, Saint Malo, France. 19 p.
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Author(s) : Rozenn PERRIGOT
Marketing
Guy Basset, Gérard Cliquet, Rozenn Perrigot. Fifty Years Of Non-Specialized Retailing In France: A Focus On The Evolution Of Hypermarkets, Supermarkets And Hard-Discount Stores. 15th International Conference on Recent Advances in Retailing and Consumer Services Science, Jul 2008, Zagreb, Croatia. 20 p.
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Author(s) : Rozenn PERRIGOT
Marketing
El-Akremi A. Mignonac K., Rozenn Perrigot. Perceived Cohesion andOpportunistic Behaviors: Evidence from Franchised Chains. Academy of Management Annual Meeting,, Aug 2008, Anaheim, United States. 21 p.
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Author(s) : Rozenn PERRIGOT
Marketing
C. Barros Pestana, Rozenn Perrigot. Analysing technical and allocative efficiency in the French grocery retailingindustry. The International Review of Retail, Distribution and Consumer Research, 2008, 18 (4), pp.361-380.
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Author(s) : Rozenn PERRIGOT
Marketing
Gérard Cliquet, Rozenn Perrigot. Location and marketing strategies in the hotel industry: An empirical observation of the existing links. 26th Conference of the European Federation of the International Council on Hotel, Restaurant,
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, Gérard Cliquet. Existence of the plural form within franchised networks: some early results evidence from the US and French markets. Economics And Management of Networks: Franchising, Strategic Alliances, And Cooperatives, Physica Verlag, pp.51-68, 2007.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. Efficiency Within a Plural Form Network: A DEA Application to Franchised Hotels and Company-Owned Hotels. Feb 2007, 31 p.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, Guy Basset, Gérard Cliquet. Does the Retailing Wheel Still Work ? The Case of the Hard Discount Stores in France,. 14th EAERCD Conference, Jun 2007, Saarbrücken, Germany. pp.12.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. The influence of the plural form on internationalizationEvidence from the US and French franchising networks. Special Retail SymposiumTenth Annual Retail Strategy and Patronage Behavior Research Seminar, Society for Marketing Advances Conference, Nov 2007, San Antonio, Texas, United States. 30 p.
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Author(s) : Rozenn PERRIGOT
Marketing
Gérard Cliquet, Rozenn Perrigot, Irene Gil Saura. El futuro de los hipermercados en España: ¿Qué aprender de la experiencia francesa?. Información Comercial Española-Revista de Economía, 2006, 828, pp.35-52.
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Author(s) : Rozenn PERRIGOT
Marketing
Gérard Cliquet, Rozenn Perrigot. Hypermarket Format: Any Future or a Real Need to Be Changed? An Empirical Study of the French, Spanish and Italian markets.. Proceedings of the 5th International Marketing Trends Congress, Jan 2006, pp.19.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. Services Vs. Retail Networks: Are There Any Differences? An Empirical Look At The French Franchised Networks. Proceedings of the 20th Annual International Society of Franchising Conference, Feb 2006, pp.22.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, Gérard Cliquet, Rajiv P. Dant. Incidence of Plural Forms in Franchise Networks: Exploratory Comparative Empirical Insights from USA, France, and Brazil. Proceedings of the 20th Annual International Society of Franchising Conference, Feb 2006, pp.26.
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Author(s) : Rozenn PERRIGOT
Marketing
Guy Basset, Gérard Cliquet, Rozenn Perrigot. Neo-Darwinism and the evolution of the Retail institutions. 13th International EIRASS Conference on Recent Advances in Retailing and Services Science, Jul 2006, pp.20.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. Services vs retail chains: are there any differences ?. International Journal of Retail and Distribution Management, 2006, 34 (12), pp. 918-930.
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Author(s) : Rozenn PERRIGOT
Marketing
Gérard Cliquet, Rozenn Perrigot, Ilan Alon. The Internationalization of French and American franchisors in the hotel sector. Sasin Journal of Management, 2005, 10 (1), pp.4-18.
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Author(s) : Rozenn PERRIGOT
Marketing
Gérard Cliquet, Rozenn Perrigot. French Hypermarket History and Future with Issues for American Supercenters. Proceedings of the 12th Conference on Historical Analysis and Research in Marketing (CHARM), Apr 2005, pp.14.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, Gérard Cliquet. Location and marketing strategies: an empirical observation in the hotel industry. Proceedings of the 19th International Society Of Franchising Conference, May 2005, pp.37.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. Autour du concept de survie. P. Robert-Demontrond. L’importation de concepts, Apogée, pp.173-194, 2005.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. The internationalization of the French franchising chains in the retailing sector. Proceedings of the 13th International Conference on Research in the Distributive Trades at School of Economics and Management, Jun 2005, pp.15.
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Author(s) : Rozenn PERRIGOT
Marketing
Guy Basset, Gérard Cliquet, Rozenn Perrigot. The hard discount chains development in France : an irresistible rise ?. Proceedings of the 12th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Jul 2005, pp.24.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. Plural Form Networks: Evidence from a Multi-Countries Empirical Study. Proceedings of the International Conference on Economics and Management of Networks – EMNet, Special Topics: Franchising Networks, Cooperative Networks, Joint Ventures, and Strategic Alliances, Sep 2005, pp.16.
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Author(s) : Rozenn PERRIGOT
Marketing
C. Barros Pestana, Rozenn Perrigot. Franchising and Efficiency: a DEA Application to US Networks. Proceedings of the International Conference on Economics and Management of Networks – EMNet, Special Topics: Franchising Networks, Cooperative Networks, Joint Ventures, and Strategic Alliances, Sep 2005, pp.22.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. Facing the Differences between Franchising and Company Ownership. An Empirical Investigation of a French Hotel Chain. Proceedings of the 23rd conference of The European Federation of the International Council on Hotel, Restaurant, and Institutional Education, Oct 2005, pp.8.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, Gérard Cliquet, M. Mesbah. Possible applications of survival analysis in franchising research. International Review of Retail, Distribution and Consumer Research, 2004, 4 (1), pp.129-143.
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Author(s) : Rozenn PERRIGOT
Marketing
Ilan Alon, Gérard Cliquet, Rozenn Perrigot. Affiliated networks : the case of Best Western internationalization. Journal of International Business and Entrepreneurship development, 2004, 2 (1), pp. 78-87.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, Gérard Cliquet. Survival of franchising networks in France from 1992 to 2002. 18th Annual Conference of ISOF, Mar 2004, Las Vegas, United States.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, B. Ghedira. The importance of laws in the development of franchise business in emerging markets : the Tunisian case. 18th Annual Conference of ISOF, Mar 2004, Las Vegas, United States. 23 p.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. Le choix des réseaux de points de vente : une approche par l’écologie des populations et les analyses de survie. 2004.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, Gérard Cliquet. Survival analysis along a hotel chain classification in France. Influence of network managerial form and nationality on the fall in the classification. Welsh D., Alon I. International Franchising in Development Markets: Western
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, Gérard Cliquet. The importance of time management for the performance of franchising networks. Cliquet G., Hendrikse G., Tuunanen M., Windsperger J. Economics and Management of Franchising Networks, Springer, pp.211-222, 2003, Physica.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, I. Alon. Marks
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Author(s) : Rozenn PERRIGOT
Marketing
Gérard Cliquet, Rozenn Perrigot. Plural form development in the French franchised networks.. Alon I., Welsh D.,. International Franchising in Industrialized Markets: Western
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, B. Lopez Fernandez. Fast food chains in Europe : the cases of France and Spain. 17th annual International Society of Franchising (ISOF) Conference, Feb 2003, San Antonio, Texas, 21 p.
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Author(s) : Rozenn PERRIGOT
Marketing
Gérard Cliquet, Rozenn Perrigot. The efficiency of French franchised hotel networks : a DEA application. 17th annual International Society of Franchising (ISOF) Conference, Feb 2003, San Antonio, Texas, 26 p.
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Author(s) : Rozenn PERRIGOT
Marketing
Ilan Alon, Rozenn Perrigot. Marks
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. Mixité et survie : une étude des réseaux de franchise présents en France entre 1982 et 2001. Congrès International de l’AFM 2003, May 2003, Tunis, pp.623-639.
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Author(s) : Rozenn PERRIGOT
Marketing
Gérard Cliquet, Rozenn Perrigot, I. Alon. Affiliated networks : the case of best Western internationalisation. International Conference on Economics and Management of Networks. Special Topic: FRANCHISING NETWORKS, Jun 2003, Vienne, Austria. 21 p.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot, Gérard Cliquet. Importance of time management for franchisors and franchisees. International Conference on Economics and Management of Networks. Special Topic: FRANCHISING NETWORKS, Jun 2003, Vienne, Austria.
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Author(s) : Rozenn PERRIGOT
Marketing
Rozenn Perrigot. La pluralité des formes statutaires au sein d’un réseau de points de vente : une application à la survie des chaînes de pizza en France entre 1987 et 2001. Sciences de Gestion et Pratiques managériales, Economica, pp.133-143, 2002, Gestion.
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Author(s) : Rozenn PERRIGOT
Marketing

La mise en œuvre d’une politique visant à favoriser l’emploi des personnes en situation de handicap : le cas des réseaux de la grande distribution alimentaire en France
PhD student : LE BOT Corentin
Date : 06/11/2024
PhD supervisor : Rozenn PERRIGOT
Marketing
Le rôle de la micro-franchise dans l’accompagnement de l’entrepreneuriat féminin dans le secteur énergétique en Afrique
PhD student : GBETCHI Elom
Date : 05/12/2022
PhD supervisor : Rozenn PERRIGOT
Marketing
Social Franchising in emerging Markets: A multi-perspective approach in the Eduction Sector of Pakistan
PhD student : WARRAICH Muhammad Akib
Date : 20/10/2017
PhD supervisor : Rozenn PERRIGOT
Marketing
Les réseaux de points de vente face au défi de l’uniformité du concept : le cas du commerce coopératif et associé
PhD student : CASSOU Fabrice
Date : 05/12/2016
PhD supervisor : Rozenn PERRIGOT, Gérard CLIQUET
Marketing