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Charlotte Gaston-Breton at IGR-IAE Rennes

Charlotte Gaston-Breton at IGR-IAE Rennes

Associate Professor in Marketing at ESCP Europe on Madrid campus, Charlotte Gaston-Breton will be present at IGR-IAE Rennes for the whole academic year 2019/2020.

Her research work are in the field of consumer psychology and focus on cognitive issues (digital information processing, price bias, foreign currency learning) and affective (measuring the consumer’s well-being), the regulation of negative emotions through consumption, experiences vs. material goods). She also manages a research center on happiness and well-being in management, the “Happiness & Management Research Center”.

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