Jacques-François Diouf, Sophie Lacoste-Badie, Olivier Droulers, Karine Gallopel-Morvan. Effect of alcohol ad content regulations on young people: a multi-method study. Journal of social marketing, 2023, 13 (2), pp.323-339.
Dany Vyt, Magali Jara, Olivier Mevel, Thierry Morvan, Nélida Morvan. How do consumers perceive convenience in a click and collect selling proposition?. 2023.
Maud Daniel. La place du doute et de la réflexivité dans l’enseignement de la Responsabilité Sociétale des Entreprises : le cas du « Procès de la RSE ». 6es journées MACCA Management – Rennes 2023, Jan 2023, Rennes, France.
C. Le Bot, R. Perrigot, Gérard Cliquet. Franchise vs. Independent Retail and Service Stores: Customer Perceptions. Contributions to Management Science, Springer Science and Business Media Deutschland GmbH, pp.171-200, 2023,
Philippe Robert-Demontrond. Variété et variations des mondes vécus : définition et exploration d’un nouveau programme de recherche en marketing, à partir d’une ethnographie de la consommation de médecines alternatives et complémentaires. Recherche et Applications en Marketing (French Edition), 2023, Recherche et Applications en Marketing (french Edition), 38 (4), pp.40-70.
Anna Watson, Rozenn Perrigot, Olufunmilola (lola) Dada. The effects of green brand image on brand loyalty: The case of mainstream fast food brands. Business Strategy and the Environment, 2023,
Elisa Monnot, Fanny Reniou, Aurélien Rouquet. Consumer Logistics: a systematic literature review. Supply Chain Forum: An International Journal, 2023,
G. Basset, B. López-Fernández, R. Perrigot. When Key Elements of Franchising Become Sources of Conflicts. Contributions to Management Science, 61, Springer Science and Business Media Deutschland GmbH, pp.151-169, 2023,
Rozenn Perrigot, Komlanvi Elom Gbetchi. Social franchise chains operating in African countries: are their social goals aligned with the 2030 United Nations sustainable development goals?. International Journal of Emerging Markets, 2023, 18 (12), pp.6214-6233.
Martina Gallarza, Yacine Ouazzani, Isabelle Collin-Lachaud, Karine Picot-Coupey. Master students’ perceived value of an elective course through their reflective statements. 15th annual International Conference of Education, Research and Innovation, Nov 2022, Seville, Spain. pp.4587-4588,
