Eszter Gedeon, Philippe Robert-Demontrond. My best friends: What influences on consumption practices? a qualitative study. Journal of Marketing Trends, 2024, 9 (1).
Olivier Droulers, Sophie Lacoste-Badie, Junwei Yu. Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads. Journal of Advertising Research, 2024, pp.2024-010.
Eszter Gedeon, Philippe Robert-Demontrond. Best Friends: Exploring Relationship Impact on Joint Consumption. International Marketing Trends Conference, Jan 2024, Venice, France.
Anna Watson, Christof Backhaus, Assâad El Akremi, Karim Mignonac, Rozenn Perrigot. Franchisee well-being: The roles of entrepreneurial identity, autonomy perceptions, and franchisor management practices. Industrial Marketing Management, 2024, 123, pp.386-399.
Sophie Lacoste-Badie, Olivier Droulers. How alcohol label design influences attention among young adults: evidence from an eye-tracking study. Alcohol and Alcoholism, 2024, 60 (1), pp.agae090.
Karine Gallopel-Morvan, Quentin Duché, Jacques-François Diouf, Sophie Lacoste-Badie, Olivier Droulers, et al.. Impact of text‐only versus large text‐and‐picture alcohol warning formats: A functional magnetic resonance imaging study in French young male drinkers. Alcohol, Clinical and Experimental Research, 2024, 48 (8), pp.1610-1620.
Olivier Droulers, Sophie Lacoste-Badie. Influence of information on pesticide use during fruit and vegetable cultivation through labeling at the point of purchase: Insights from a French study. Journal of Consumer Affairs, 2024,
Philippe Robert-Demontrond. Variety and variation in lived worlds: Defining and exploring a new marketing research agenda based on an ethnography of complementary and alternative medicine consumption. Recherche et Applications en Marketing (English Edition), 2023, 38 (4), pp.35-64.
Karine Picot-Coupey, Younes Bouragba, Isabelle Collin Lachaud, Martina Gallarza, Yacine Ouazzani. Live Streaming Shopping as a new retail format: insights from a qualitative study of consumers and retailers. International Journal of Retail and Distribution Management, 2023, pp.1313-1351.
Olufunmilola (lola) Dada, Rozenn Perrigot, Anna Watson. Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector. Business Strategy and the Environment, 2023, Business Strategy and the Environment,
