Valéria de Lima Salem, Karine Picot-Coupey. « BIEN SUR QU’IL EST FRAIS, MON PRODUIT ! » UNE ANALYSE DES INDICES DU PACKAGING CONTRIBUANT A LA FORMATION DE LA FRAICHEUR PERÇUE DE PRODUITS ALIMENTAIRES TRANSFORMES ET ULTRA-TRANSFORMES. 40ème congrès de l’Association Française de Marketing, Université de Paris Dauphine, Jun 2024, Paris, France.
Evelien Croonen, Rozenn Perrigot, Eszter Gedeon, Hamid Mazloomi Khamseh. Antecedents and consequences of franchisee trust in their corporate franchise consultants. DRUID, Jun 2024, Nice, France.
Junwei Yu, Olivier Droulers, Sophie Lacoste-Badie. COMMUNIQUER EFFICACEMENT LES VALEURS HEDONIQUES POUR MIEUX INFORMER. 40ème Congrès International de l’afm : Paris 2024, Association Française du Marketing, Jun 2024, Paris, France.
Eszter Gedeon, Philippe Robert-Demontrond. My best friends: What influences on consumption practices? a qualitative study. Journal of Marketing Trends, 2024, 9 (1).
Olivier Droulers, Sophie Lacoste-Badie, Junwei Yu. Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads. Journal of Advertising Research, 2024, pp.2024-010.
Magali Jara, Dany Vyt, Olivier Mevel, Thierry Morvan, Nélida Morvan. What are the key factors explaining long-term value creation for this channel ?. Journée Recherche – Valoriser la recherche en IUT au Salon de l’Innovation et de la Formation, Mar 2024, ATLANTIA – LA BAULE ESCOUBLAC, France.
Eszter Gedeon, Philippe Robert-Demontrond. Best Friends: Exploring Relationship Impact on Joint Consumption. International Marketing Trends Conference, Jan 2024, Venice, France.
Olivier Droulers, Sophie Lacoste-Badie. Influence of information on pesticide use during fruit and vegetable cultivation through labeling at the point of purchase: Insights from a French study. Journal of Consumer Affairs, 2024,
Anna Watson, Christof Backhaus, Assâad El Akremi, Karim Mignonac, Rozenn Perrigot. Franchisee well-being: The roles of entrepreneurial identity, autonomy perceptions, and franchisor management practices. Industrial Marketing Management, 2024, 123, pp.386-399.
Karine Gallopel-Morvan, Quentin Duché, Jacques-François Diouf, Sophie Lacoste-Badie, Olivier Droulers, et al.. Impact of text‐only versus large text‐and‐picture alcohol warning formats: A functional magnetic resonance imaging study in French young male drinkers. Alcohol, Clinical and Experimental Research, 2024, 48 (8), pp.1610-1620.
