Junwei Yu, Sophie Lacoste-Badie, Olivier Droulers. The (No) Impact of Health Warnings on Attention to Alcoholic Product Containers. International Marketing Trends Conference, Jan 2025, Venice, Italy.
Fanny Reniou, Elisa Robert-Monnot, Cristel Antonia Russell. How to Sustain Sustainable Practices? The Journey Toward Zero Waste Lifestyle. Journal of Consumer Research, 2025, pp.ucaf028.
Komlanvi Elom Gbetchi, Rozenn Perrigot. The role of micro-franchising in supporting women retailers in the energy sector in sub-Saharan Africa: The case of the Mivo Energie network in Togo. Journal of retailing and consumer services, 2025, 82, pp.104091.
Fanny Reniou, Elisa Robert-Monnot, Sarah Lasri. Packaging-free shopping: when retailers and consumers (re/mis)appropriate packaging functions. Journal of Product and Brand Management, 2025,
S. Lacoste-Badie, Junwei Yu, O. Droulers. Do health warning labels on alcohol packaging attract visual attention? A systematic review. Public Health, 2024, Tourisme, 236, pp.184 – 192.
Olivier Droulers, Sophie Lacoste-Badie. Understanding the influence of online grocery shopping on consumers
Valéria de Lima Salem, Karine Picot-Coupey. « BIEN SUR QU’IL EST FRAIS, MON PRODUIT ! » UNE ANALYSE DES INDICES DU PACKAGING CONTRIBUANT A LA FORMATION DE LA FRAICHEUR PERÇUE DE PRODUITS ALIMENTAIRES TRANSFORMES ET ULTRA-TRANSFORMES. 40ème congrès de l’Association Française de Marketing, Université de Paris Dauphine, Jun 2024, Paris, France.
Evelien Croonen, Rozenn Perrigot, Eszter Gedeon, Hamid Mazloomi Khamseh. Antecedents and consequences of franchisee trust in their corporate franchise consultants. DRUID, Jun 2024, Nice, France.
Junwei Yu, Olivier Droulers, Sophie Lacoste-Badie. COMMUNIQUER EFFICACEMENT LES VALEURS HEDONIQUES POUR MIEUX INFORMER. 40ème Congrès International de l’afm : Paris 2024, Association Française du Marketing, Jun 2024, Paris, France.
Magali Jara, Dany Vyt, Olivier Mevel, Thierry Morvan, Nélida Morvan. What are the key factors explaining long-term value creation for this channel ?. Journée Recherche – Valoriser la recherche en IUT au Salon de l’Innovation et de la Formation, Mar 2024, ATLANTIA – LA BAULE ESCOUBLAC, France.
