Muhammad Akib Warraich, Rozenn Perrigot. Franchising in the education sector: How do Pakistani customers perceive this new phenomenon?. Hendrikse, G.W.J., Cliquet, G., Ehrmann, Th., Windsperger, J. Management and Governance of Networks. Contributions to Management Science, Springer, pp.91-108, 2017, 978-3-319-57275-8.