{"id":609259,"date":"2026-11-05T11:15:21","date_gmt":"2026-11-05T10:15:21","guid":{"rendered":"https:\/\/www.igr.univ-rennes.fr\/?p=609259"},"modified":"2026-11-05T12:10:23","modified_gmt":"2026-11-05T11:10:23","slug":"le-master-marketing-mdpm-noue-un-partenariat-pedagogique-avec-le-musee-des-beaux-arts-de-rennes","status":"publish","type":"post","link":"https:\/\/www.igr.univ-rennes.fr\/fr\/le-master-marketing-mdpm-noue-un-partenariat-pedagogique-avec-le-musee-des-beaux-arts-de-rennes\/","title":{"rendered":"Le Master Marketing MDPM noue un partenariat p\u00e9dagogique avec le Mus\u00e9e des Beaux-Arts de Rennes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"609259\" class=\"elementor elementor-609259\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6486a e-flex e-con-boxed e-con e-parent\" data-id=\"aa6486a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-119faac elementor-widget elementor-widget-text-editor\" data-id=\"119faac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette semaine, les \u00e9tudiants du <a href=\"https:\/\/www.igr.univ-rennes.fr\/fr\/formation\/master-management-projets-marketing\/\" target=\"_blank\" rel=\"noopener\">Master Marketing MDPM<\/a> de l&rsquo;IGR-IAE Rennes ont pouss\u00e9 les portes du <a href=\"https:\/\/mba.rennes.fr\/\" target=\"_blank\" rel=\"noopener\">Mus\u00e9e des Beaux-Arts de Rennes<\/a> pour une premi\u00e8re rencontre dans le cadre d&rsquo;un partenariat p\u00e9dagogique autour du marketing des services, encadr\u00e9 par <strong>Maud Daniel Chever<\/strong>, Ma\u00eetre de conf\u00e9rences et responsable p\u00e9dagogique de la formation.<\/p><h4>Au programme<\/h4><p>Une visite du mus\u00e9e et une d\u00e9couverte de ses enjeux, pr\u00e9sent\u00e9s par <strong>St\u00e9phanie Bardel<\/strong>, responsable du P\u00f4le visiteurs,\u00a0suivies d&rsquo;un \u00e9change avec <strong>Juliette Asti\u00e9<\/strong>, du P\u00f4le communication. Une belle occasion pour les \u00e9tudiants de d\u00e9couvrir l&rsquo;organisation de l&rsquo;int\u00e9rieur, son identit\u00e9, ses valeurs, ses offres et sa strat\u00e9gie de communication.<\/p><p>Cette rencontre marque surtout le point de d\u00e9part d&rsquo;un travail qui les mobilisera au cours des prochaines semaines autour d&rsquo;une notion centrale pour le mus\u00e9e : l&rsquo;<strong>hospitalit\u00e9<\/strong>.<\/p><p>Comment faire vivre concr\u00e8tement l&rsquo;hospitalit\u00e9 au sein du mus\u00e9e ? Comment lui donner forme et la traduire dans les pratiques de l&rsquo;ensemble des collaborateurs, tout en r\u00e9pondant aux attentes et aux besoins de tous les publics ?<\/p><p>Autant de questions auxquelles les \u00e9tudiants seront invit\u00e9s \u00e0 r\u00e9fl\u00e9chir en mobilisant les concepts et les outils du marketing des services. L&rsquo;objectif : <strong>contribuer \u00e0 nourrir la r\u00e9flexion du mus\u00e9e sur cette dimension essentielle de son exp\u00e9rience visiteur<\/strong>.<\/p><p>Un grand merci \u00e0 St\u00e9phanie Bardel et \u00e0 Juliette Asti\u00e9 pour leur accueil, leur disponibilit\u00e9 et la richesse de ces premiers \u00e9changes !<\/p><p>Une collaboration qui illustre pleinement l&rsquo;int\u00e9r\u00eat des partenariats p\u00e9dagogiques : confronter les enseignements aux r\u00e9alit\u00e9s du terrain et permettre aux \u00e9tudiants de travailler sur des probl\u00e9matiques concr\u00e8tes d&rsquo;organisations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudiants du Master Marketing MDPM ont pouss\u00e9 les portes du Mus\u00e9e des beaux-arts de Rennes<\/p>\n","protected":false},"author":11,"featured_media":609257,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-609259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Master Marketing MDPM noue un partenariat p\u00e9dagogique avec le Mus\u00e9e des Beaux-Arts de Rennes - IGR IAE Rennes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.igr.univ-rennes.fr\/fr\/le-master-marketing-mdpm-noue-un-partenariat-pedagogique-avec-le-musee-des-beaux-arts-de-rennes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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