{"id":609202,"date":"2026-11-03T10:50:01","date_gmt":"2026-11-03T09:50:01","guid":{"rendered":"https:\/\/www.igr.univ-rennes.fr\/?p=609202"},"modified":"2026-11-03T10:56:14","modified_gmt":"2026-11-03T09:56:14","slug":"communication-responsable-une-deuxieme-edition-pour-accompagner-les-professionnels-dans-les-transitions","status":"publish","type":"post","link":"https:\/\/www.igr.univ-rennes.fr\/fr\/communication-responsable-une-deuxieme-edition-pour-accompagner-les-professionnels-dans-les-transitions\/","title":{"rendered":"Communication Responsable : une deuxi\u00e8me \u00e9dition pour accompagner les professionnels dans les transitions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"609202\" class=\"elementor elementor-609202\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28d31a2 e-flex e-con-boxed e-con e-parent\" data-id=\"28d31a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5c484 elementor-widget elementor-widget-text-editor\" data-id=\"3b5c484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face aux enjeux environnementaux et soci\u00e9taux, la communication des organisations \u00e9volue. Transparence, sobri\u00e9t\u00e9, coh\u00e9rence des engagements et lutte contre le greenwashing sont d\u00e9sormais au c\u0153ur des pratiques professionnelles.<\/p><p>Forte de cette ambition, <a href=\"https:\/\/bretagne-next.bzh\/\" target=\"_blank\" rel=\"noopener\">Bretagne Next<\/a>, dans le cadre de sa mission marque Bretagne, renouvelle son partenariat avec l&rsquo;IGR-IAE Rennes pour proposer une <strong>deuxi\u00e8me \u00e9dition de la formation certifiante \u00ab Communication Responsable \u00bb<\/strong>, qui d\u00e9butera en <strong>mars 2027<\/strong>.<\/p><h4>Une formation pour faire \u00e9voluer les pratiques<\/h4><p>Destin\u00e9e aux professionnels de la communication, du marketing et des fonctions commerciales, cette formation de <strong>5 jours (35 heures)<\/strong>, en pr\u00e9sentiel \u00e0 l&rsquo;IGR-IAE Rennes, permet d&rsquo;int\u00e9grer concr\u00e8tement les enjeux de responsabilit\u00e9 soci\u00e9tale (RSE), de sobri\u00e9t\u00e9 et de d\u00e9veloppement durable dans les strat\u00e9gies de communication.<\/p><p><strong>Son ambition<\/strong> : donner aux professionnels les cl\u00e9s pour concevoir des communications plus \u00e9thiques, cr\u00e9dibles et coh\u00e9rentes avec les engagements de leur organisation.<br \/>Un programme au croisement des enjeux strat\u00e9giques et op\u00e9rationnels<\/p><p>Au fil des cinq journ\u00e9es, les participants approfondiront plusieurs dimensions essentielles de la communication responsable :<\/p><h4>Comprendre les enjeux \u00e9thiques et pr\u00e9venir le greenwashing<\/h4><p>Construire une strat\u00e9gie de communication et un territoire de marque engag\u00e9s.<br \/>D\u00e9velopper une communication digitale plus durable et \u00e9co-concevoir ses supports.<br \/>Ma\u00eetriser le cadre juridique et r\u00e9glementaire de la communication.<\/p><h4>Explorer de nouveaux imaginaires et mobiliser la communication \u00e9motionnelle<\/h4><p>Le parcours alterne apports acad\u00e9miques, ateliers pratiques, \u00e9tudes de cas et retours d&rsquo;exp\u00e9rience, avec l&rsquo;intervention d&rsquo;experts issus du monde universitaire et professionnel.<\/p><h4>Pourquoi rejoindre cette formation ?<\/h4><ul><li>Une formation certifiante adoss\u00e9e \u00e0 un bloc de comp\u00e9tences RNCP.<\/li><li>Un partenariat entre l&rsquo;IGR-IAE Rennes et Bretagne Next, dans le cadre de sa mission marque Bretagne.<\/li><li>Une approche concr\u00e8te et directement mobilisable en situation professionnelle.<\/li><li>5 jours de formation en pr\u00e9sentiel \u00e0 Rennes.<\/li><li>Une formation \u00e9ligible au CPF.<\/li><\/ul><h4>Informations pratiques<\/h4><p>\ud83d\udcc5 <strong>Prochaine session : mars 2027<\/strong> (5 journ\u00e9es, du 11 mars au 8 avril).<\/p><p>\ud83d\udccd Lieu : IGR-IAE Rennes.<\/p><p>\ud83d\udcb6 Tarif : <strong>3 500 \u20ac<\/strong> (2 975 \u20ac pour les partenaires <a href=\"https:\/\/www.marque.bretagne.bzh\/\" target=\"_blank\" rel=\"noopener\">Marque Bretagne<\/a>).<\/p><p>La formation est accessible aux titulaires d&rsquo;un dipl\u00f4me de niveau Bac +2 minimum, justifiant d&rsquo;au moins un an d&rsquo;exp\u00e9rience professionnelle dans une fonction en communication, marketing ou commerciale.<\/p><p>\u27a1\ufe0f <strong>Les candidatures sont ouvertes !<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd4190e e-flex e-con-boxed e-con e-parent\" data-id=\"bd4190e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e791a elementor-widget elementor-widget-button\" data-id=\"b7e791a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.igr.univ-rennes.fr\/fr\/formation\/communication-responsable\/#objectifs\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez le programme complet et candidatez \u00e0 la formation Communication Responsable<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Deuxi\u00e8me \u00e9dition de la formation certifiante \u00ab Communication Responsable \u00bb<\/p>\n","protected":false},"author":11,"featured_media":609204,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-609202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication Responsable : une deuxi\u00e8me \u00e9dition pour accompagner les professionnels dans les transitions - IGR IAE Rennes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.igr.univ-rennes.fr\/fr\/communication-responsable-une-deuxieme-edition-pour-accompagner-les-professionnels-dans-les-transitions\/\" \/>\n<meta property=\"og:locale\" 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