{"id":554255,"date":"2026-01-15T11:14:43","date_gmt":"2026-01-15T10:14:43","guid":{"rendered":"https:\/\/www.igr.univ-rennes.fr\/?p=554255"},"modified":"2026-02-19T11:30:33","modified_gmt":"2026-02-19T10:30:33","slug":"seminaire-crem-igr-eat-think-le-20-janvier-2026","status":"publish","type":"post","link":"https:\/\/www.igr.univ-rennes.fr\/fr\/seminaire-crem-igr-eat-think-le-20-janvier-2026\/","title":{"rendered":"S\u00e9minaire CREM-IGR Eat &Think le 20 Janvier 2026"},"content":{"rendered":"\t\t
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Nous avons le plaisir d\u2019accueillir Dr. Alban OUAHAB<\/strong>, Ma\u00eetre de conf\u00e9rences en Strat\u00e9gie et Organisation num\u00e9riques, i3, CNRS, T\u00e9l\u00e9com Paris, Institut Polytechnique de Paris<\/em>. Il pr\u00e9sentera ses travaux, dont le titre et le r\u00e9sum\u00e9 figurent ci-dessous.<\/p>

Titre\u00a0: <\/strong>Imaginer un num\u00e9rique \u00e9cologique : Analyse des imaginaires promus par les entreprises du secteur num\u00e9rique.<\/p>

R\u00e9sum\u00e9<\/h4>

Alors que nous faisons face \u00e0 des crises \u00e9cologiques multiples, d\u2019une intensit\u00e9 et d\u2019une vitesse in\u00e9dites (Aengenheyster et al., 2018 ; Campbell et al., 2019), la recherche en gestion est confront\u00e9e \u00e0 un d\u00e9fi majeur : celui de d\u00e9couvrir et de promouvoir des solutions organisationnelles novatrices capables de minimiser l\u2019impact des activit\u00e9s humaines sur la plan\u00e8te (Acquier et al., 2024 ; Nyberg et Wright, 2012, 2016 ; Roquebert et Debucquet, 2022 ; Wright et al., 2013). Malgr\u00e9 cet imp\u00e9ratif, la litt\u00e9rature gestionnaire se limite souvent \u00e0 des approches visant l\u2019ajustement du statu quo du business-as-usual (Nyberg et Wright, 2016 ; Wright et Nyberg, 2015), laissant de c\u00f4t\u00e9 les approches plus radicales, pourtant cruciales pour restructurer fondamentalement nos mod\u00e8les d\u2019activit\u00e9 (Bonnet et al., 2021). Par ailleurs, la situation est aggrav\u00e9e car les strat\u00e9gies d\u00e9ploy\u00e9es par les entreprises pour faire face aux crises \u00e9cologiques se cantonnent souvent \u00e0 des consid\u00e9rations climatiques, abordant les probl\u00e8mes et les solutions essentiellement sous l\u2019angle des \u00e9missions de carbone (Jabot, 2023 ; Konietzko, 2022), en n\u00e9gligeant d\u2019autres limites plan\u00e9taires pourtant critiques (Rockstr\u00f6m et al., 2009).<\/em><\/p>

Dans ce contexte, \u00e9valuer la port\u00e9e des r\u00e9ponses organisationnelles impl\u00e9ment\u00e9es s\u2019av\u00e8re particuli\u00e8rement complexe (Delmas et Burbano, 2011 ; Jermier et al., 2006). Lorsque plusieurs entreprises annoncent toutes se saisir des probl\u00e9matiques \u00e9cologiques, comment distinguer celles qui sont \u00e0 la hauteur des enjeux et visent \u00e0 induire des changements profonds et structurels dans les organisations, de celles qui mettent en place des r\u00e9ponses plus superficielles ou techno-solutionnistes (Morozov, 2013) s\u2019appuyant sur une vision r\u00e9ductrice des crises \u00e9cologiques \u2026.<\/em><\/p>

Lieu :<\/strong> Salle du Conseil, IGR-IAE Rennes et par BBB (voir lien ci-dessous)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tParticiper au Eat&Think via BBB<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Le prochain S\u00e9minaire CREM-IGR Eat &Think aura lieu le 20 Janvier 2026<\/p>\n","protected":false},"author":11,"featured_media":554256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"yoast_head":"\nS\u00e9minaire CREM-IGR Eat &Think le 20 Janvier 2026 - IGR IAE Rennes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.igr.univ-rennes.fr\/fr\/seminaire-crem-igr-eat-think-le-20-janvier-2026\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e9minaire CREM-IGR Eat &Think le 20 Janvier 2026 - IGR IAE Rennes\" \/>\n<meta property=\"og:description\" content=\"Le prochain S\u00e9minaire CREM-IGR Eat &Think aura lieu le 20 Janvier 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.igr.univ-rennes.fr\/fr\/seminaire-crem-igr-eat-think-le-20-janvier-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"IGR IAE Rennes\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T10:14:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T10:30:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.igr.univ-rennes.fr\/wp-content\/uploads\/2026\/01\/ET-768x432-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie-Annick Robin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie-Annick Robin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.igr.univ-rennes.fr\/fr\/seminaire-crem-igr-eat-think-le-20-janvier-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.igr.univ-rennes.fr\/fr\/seminaire-crem-igr-eat-think-le-20-janvier-2026\/\"},\"author\":{\"name\":\"Marie-Annick Robin\",\"@id\":\"https:\/\/www.igr.univ-rennes.fr\/fr\/#\/schema\/person\/5f1ef906f2986c0eaa338b7258c4082b\"},\"headline\":\"S\u00e9minaire CREM-IGR Eat &Think le 20 Janvier 2026\",\"datePublished\":\"2026-01-15T10:14:43+00:00\",\"dateModified\":\"2026-02-19T10:30:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.igr.univ-rennes.fr\/fr\/seminaire-crem-igr-eat-think-le-20-janvier-2026\/\"},\"wordCount\":351,\"publisher\":{\"@id\":\"https:\/\/www.igr.univ-rennes.fr\/fr\/#organization\"},\"articleSection\":[\"Recherche\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.igr.univ-rennes.fr\/fr\/seminaire-crem-igr-eat-think-le-20-janvier-2026\/\",\"url\":\"https:\/\/www.igr.univ-rennes.fr\/fr\/seminaire-crem-igr-eat-think-le-20-janvier-2026\/\",\"name\":\"S\u00e9minaire CREM-IGR Eat &Think le 20 Janvier 2026 - 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