{"id":475846,"date":"2025-03-03T15:32:38","date_gmt":"2025-03-03T14:32:38","guid":{"rendered":"https:\/\/www.igr.univ-rennes.fr\/?p=475846"},"modified":"2025-03-03T16:13:51","modified_gmt":"2025-03-03T15:13:51","slug":"les-licences-sgm-en-learning-expedition-chez-mv-group","status":"publish","type":"post","link":"https:\/\/www.igr.univ-rennes.fr\/fr\/les-licences-sgm-en-learning-expedition-chez-mv-group\/","title":{"rendered":"Les Licences SGM en Learning Expedition chez MV Group"},"content":{"rendered":"\t\t
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Et si on emmenait les \u00e9tudiants de Licence 3 de l’IGR-IAE Rennes d\u00e9couvrir concr\u00e8tement quels sont les usages de l’IA en entreprise <\/strong>? Qui est partant ?<\/p>

A cette folle question – car ce n’est pas rien d’accueillir 86 licences – Florian Ribouchon<\/strong>, COO – Directeur des op\u00e9rations chez Avanci – MV Group<\/a> et dipl\u00f4m\u00e9 de l’IGR-IAE Rennes, a r\u00e9pondu \u00ab\u00a0OK !\u00a0\u00bb. Et quel accueil !<\/p>

Pendant une matin\u00e9e et dans le cadre d’un cours \u00ab\u00a0New Topics in Management Digital<\/strong>\u00ab\u00a0, les \u00e9tudiants ont eu l’opportunit\u00e9 d’\u00eatre immerg\u00e9s dans les enjeux des IA, le v\u00e9cu des collaborateurs de MV Group<\/a> et ont pu saisir ce que signifie concr\u00e8tement leurs utilisations dans les fonctions du marketing digital.<\/p>

Un grand merci Florian Ribouchon<\/a> et David Flouriot<\/a> pour leur accueil sur-mesure et leur grande p\u00e9dagogie. Vos partages sur le mod\u00e8le d’affaire et l’\u00e9cosyst\u00e8me entrepreneurial de MV Group, sur l’innovation et l’\u00e9volution des pratiques de travail et des m\u00e9tiers du marketing ont \u00e9t\u00e9 tr\u00e8s \u00e9clairants. Le tout avec un prise de recul \u00e9thique pr\u00e9cieuse et un esprit entrepreneurial !<\/p>

Cette immersion se poursuit maintenant \u00e0 l’IGR-IAE Rennes avec nos enseignantes chercheuses Caroline Ruiller, Alina Fernandez Arias et Maud Daniel Chever<\/strong>. Les \u00e9tudiants vont se saisir des IA pour cr\u00e9er une campagne de marketing digital et \u00e0 chaque \u00e9tape, r\u00e9fl\u00e9chir \u00e0 l’impact et \u00e0 l’\u00e9thique de leurs usages. Nous avons h\u00e2te de d\u00e9couvrir leurs projets !<\/p>

A l’IGR-IAE Rennes, nous tenons \u00e0 cette proximit\u00e9 entre nos \u00e9tudiants et nos entreprises partenaires<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les \u00e9tudiants de Licence 3 SGM de l’IGR-IAE Rennes ont pu d\u00e9couvrir concr\u00e8tement quels sont les usages de l’IA en entreprise<\/p>\n","protected":false},"author":11,"featured_media":475847,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67,64],"tags":[],"class_list":["post-475846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-formation"],"acf":[],"yoast_head":"\nLes Licences SGM en Learning Expedition chez MV Group - IGR IAE Rennes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.igr.univ-rennes.fr\/fr\/les-licences-sgm-en-learning-expedition-chez-mv-group\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Licences SGM en Learning Expedition chez MV Group - 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