{"id":436084,"date":"2024-10-03T13:29:23","date_gmt":"2024-10-03T11:29:23","guid":{"rendered":"https:\/\/www.igr.univ-rennes.fr\/?p=436084"},"modified":"2024-10-04T09:24:51","modified_gmt":"2024-10-04T07:24:51","slug":"olivier-droulers-expert-en-marketing-et-neurosciences-present-au-printemps-des-etudes-a-paris","status":"publish","type":"post","link":"https:\/\/www.igr.univ-rennes.fr\/fr\/olivier-droulers-expert-en-marketing-et-neurosciences-present-au-printemps-des-etudes-a-paris\/","title":{"rendered":"Olivier Droulers, expert en marketing et neurosciences, pr\u00e9sent au Printemps des \u00c9tudes \u00e0 Paris"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"436084\" class=\"elementor elementor-436084\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3b5e6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3b5e6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9c037f\" data-id=\"a9c037f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-467840c elementor-widget elementor-widget-text-editor\" data-id=\"467840c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Olivier Droulers, professeur des universit\u00e9s et co-responsable p\u00e9dagogique du Master Marketing et Vente en alternance \u00e0 l\u2019IGR-IAE Rennes, a particip\u00e9 au <strong>Printemps des \u00c9tudes<\/strong> organis\u00e9 au Palais des Congr\u00e8s de Paris. Cet \u00e9v\u00e9nement incontournable du secteur r\u00e9unit chaque ann\u00e9e les professionnels des agences conseil en marketing et communication.<\/p><p>Lors de cette \u00e9dition, Olivier Droulers a pris part \u00e0 une conf\u00e9rence intitul\u00e9e <strong>\u00ab\u00a0Les neurosciences au service de la compr\u00e9hension des consommateurs : avanc\u00e9es et limites\u00a0\u00bb<\/strong>, o\u00f9 il a pr\u00e9sent\u00e9 les derni\u00e8res avanc\u00e9es en mati\u00e8re de neuroscience du consommateur, un domaine en pleine expansion. Il a notamment abord\u00e9 comment l&rsquo;imagerie par r\u00e9sonance magn\u00e9tique fonctionnelle (IRMf) pouvait contribuer aux recherches en marketing et en sant\u00e9 publique. Toutefois, il a \u00e9galement mis en lumi\u00e8re les d\u00e9fis et les limites \u00e9thiques que ces techniques posent.<\/p><p>Cette conf\u00e9rence a attir\u00e9 une centaine de participants, un chiffre significatif pour un \u00e9v\u00e9nement BtoB, t\u00e9moignant de l\u2019int\u00e9r\u00eat croissant des professionnels du marketing pour ces nouvelles approches scientifiques.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Olivier Droulers, Professeur des Universit\u00e9s et responsable p\u00e9dagogique du Master Marketing et Vente en alternance \u00e0 l\u2019IGR-IAE Rennes, a particip\u00e9 au Printemps des \u00c9tudes au Palais des Congr\u00e8s de Paris. <\/p>\n","protected":false},"author":9,"featured_media":436085,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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