{"id":392503,"date":"2024-04-23T11:03:10","date_gmt":"2024-04-23T09:03:10","guid":{"rendered":"https:\/\/www.igr.univ-rennes.fr\/?p=392503"},"modified":"2024-04-23T11:05:22","modified_gmt":"2024-04-23T09:05:22","slug":"la-force-des-pme-faire-passer-leurs-valeurs-avant-le-profit","status":"publish","type":"post","link":"https:\/\/www.igr.univ-rennes.fr\/fr\/la-force-des-pme-faire-passer-leurs-valeurs-avant-le-profit\/","title":{"rendered":"La force des PME ? Faire passer leurs valeurs avant le profit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"392503\" class=\"elementor elementor-392503\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-925d30d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"925d30d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56daaaf\" data-id=\"56daaaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5290d03 elementor-widget elementor-widget-text-editor\" data-id=\"5290d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans toutes les r\u00e9gions, les PME repr\u00e9sentent la majorit\u00e9 des emplois. <strong>R\u00e9silientes, loyales et pers\u00e9v\u00e9rantes : les PME ont souvent des valeurs tr\u00e8s ancr\u00e9es qu\u2019elles mobilisent en temps de crises pour mieux les d\u00e9passer.<\/strong> Quitte \u00e0 faire passer, pour un temps, leur productivit\u00e9 au second plan. Ce mod\u00e8le, en phase avec les attentes soci\u00e9tales et environnementales actuelles, est \u00e9tudi\u00e9 depuis des ann\u00e9es par <strong>Patrick Val\u00e9au, enseignant-chercheur \u00e0 l\u2019IGR-IAE Rennes et directeur adjoint du laboratoire de recherche CREM, dans ses travaux de recherche<\/strong>.<\/p><p>D\u00e9couvrez comment les PME transforment leur vision en action ! <strong>Dans cet article de Ouest France, explorez comment les petites et moyennes entreprises mettent en avant leurs valeurs avant le profit, et comment cela les conduit vers le succ\u00e8s \u00e0 long terme.<\/strong> L&rsquo;article pr\u00e9sente les recherches inspirantes de Patrick Val\u00e9au, qui met en lumi\u00e8re l&rsquo;importance de cette approche pour la durabilit\u00e9 et la croissance des PME. Une lecture incontournable pour ceux qui croient au pouvoir de la conscience dans les affaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17f5b1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17f5b1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ffc8b3\" data-id=\"9ffc8b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ef8a3a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6ef8a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ouest-france.fr\/economie\/entreprises\/la-force-des-pme-faire-passer-leurs-valeurs-avant-le-profit-cbd09df4-0076-11ef-a017-98428192dcc2\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Article complet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans toutes les r\u00e9gions, les PME repr\u00e9sentent la majorit\u00e9 des emplois. R\u00e9silientes, loyales et pers\u00e9v\u00e9rantes : les PME ont souvent des valeurs tr\u00e8s ancr\u00e9es qu\u2019elles mobilisent en temps de crises pour mieux les d\u00e9passer.<\/p>\n","protected":false},"author":9,"featured_media":392504,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67,66],"tags":[],"class_list":["post-392503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-recherche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La force des PME ? 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R\u00e9silientes, loyales et pers\u00e9v\u00e9rantes : les PME ont souvent des valeurs tr\u00e8s ancr\u00e9es qu\u2019elles mobilisent en temps de crises pour mieux les d\u00e9passer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.igr.univ-rennes.fr\/fr\/la-force-des-pme-faire-passer-leurs-valeurs-avant-le-profit\/\" \/>\n<meta property=\"og:site_name\" content=\"IGR IAE Rennes\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-23T09:03:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T09:05:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.igr.univ-rennes.fr\/wp-content\/uploads\/2024\/04\/Article-presse-recherche-Patrick-1024x538.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emma Lebaut\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emma Lebaut\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.igr.univ-rennes.fr\\\/fr\\\/la-force-des-pme-faire-passer-leurs-valeurs-avant-le-profit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.igr.univ-rennes.fr\\\/fr\\\/la-force-des-pme-faire-passer-leurs-valeurs-avant-le-profit\\\/\"},\"author\":{\"name\":\"Emma Lebaut\",\"@id\":\"https:\\\/\\\/www.igr.univ-rennes.fr\\\/fr\\\/#\\\/schema\\\/person\\\/ccc43b9cca93cd7a471bce264778297c\"},\"headline\":\"La force des PME ? 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