{"id":381704,"date":"2024-03-15T10:37:46","date_gmt":"2024-03-15T09:37:46","guid":{"rendered":"https:\/\/www.igr.univ-rennes.fr\/?p=381704"},"modified":"2024-03-15T12:16:04","modified_gmt":"2024-03-15T11:16:04","slug":"collaboration-groupe-rocher-et-igr-iae-rennes","status":"publish","type":"post","link":"https:\/\/www.igr.univ-rennes.fr\/fr\/collaboration-groupe-rocher-et-igr-iae-rennes\/","title":{"rendered":"Collaboration Groupe Rocher et IGR-IAE Rennes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"381704\" class=\"elementor elementor-381704\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89d88c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89d88c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a5e34f\" data-id=\"1a5e34f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ffd913 elementor-widget elementor-widget-text-editor\" data-id=\"1ffd913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #1ecad3;\">Groupe Rocher et IGR-IAE Rennes : une collaboration fructueuse pour les \u00e9tudiants du Master 2 Management et D\u00e9veloppement de Projets Marketing<\/span><\/p><p>Depuis octobre, nos \u00e9tudiants de <strong>Master 2 Management et D\u00e9veloppement de Projets Marketing<\/strong> ont eu le privil\u00e8ge de rencontrer \u00e0 plusieurs reprises l&rsquo;\u00e9quipe marketing du <a href=\"https:\/\/groupe-rocher.com\/\" target=\"_blank\" rel=\"noopener\">Groupe Rocher<\/a>, membre de la <a href=\"https:\/\/www.igr.univ-rennes.fr\/fr\/la-fondation-igr-iae\/\" target=\"_blank\" rel=\"noopener\">Fondation IGR IAE<\/a>.<\/p><p>Ces rencontres se sont inscrites dans le cadre d\u2019un projet p\u00e9dagogique ambitieux co-construit avec :<\/p><ul><li><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><strong>M\u00e9lanie Catheline<\/strong>, Directrice Marketing Client chez Yves Rocher<\/span><\/li><li><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><strong>Emilie Bruno<\/strong>, Charg\u00e9e de Missions RH chez Yves Rocher<\/span><\/li><li><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><strong>Magali Corbet<\/strong>, Directrice CRM chez Yves Rocher<\/span><\/li><li><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><strong>Aur\u00e9lie Clisson<\/strong>, Charg\u00e9e d&rsquo;animation programme fid\u00e9lit\u00e9 chez Yves Rocher<\/span><\/li><\/ul><p><span style=\"color: #1ecad3;\"><br \/>Objectif : confronter les \u00e9tudiants aux probl\u00e9matiques marketing du groupe et aux nouveaux enjeux de la relation client.<\/span><\/p><p>Accompagn\u00e9s dans ce travail par les enseignantes chercheures <strong>Maud Daniel Chever<\/strong> et <strong>Ida Fartsi<\/strong>, ils ont eu la chance de travailler lors de plusieurs rencontres avec nos intervenantes et ont eu l\u2019opportunit\u00e9 de visiter les locaux du groupe. Une v\u00e9ritable immersion dans le quotidien de l\u2019entreprise.<\/p><p>Ce projet s\u2019est cl\u00f4tur\u00e9 fin f\u00e9vrier par la <strong>restitution des travaux des \u00e9tudiants devant le groupe Rocher<\/strong>. Un moment tr\u00e8s formateur pendant lequel les id\u00e9es ont fus\u00e9 et les \u00e9changes ont \u00e9t\u00e9 passionnants.<\/p><p>Nous remercions chaleureusement <strong>M\u00e9lanie Catheline, Magali Corbet, Aur\u00e9lie Clisson et Emilie Bruno<\/strong> pour toutes ces rencontres et pour leur engagement aupr\u00e8s de nos \u00e9tudiants. Nous sommes ravis de cette collaboration fructueuse et impatients de poursuivre ce beau partenariat.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b761bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b761bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f28e8be\" data-id=\"f28e8be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7244b04 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"7244b04\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper-container\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-1783398 swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-f185252 swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-e0f5d60 swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-4801582 swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Pr\u00e9c\u00e9dent<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Suivant<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Depuis octobre, nos \u00e9tudiants de Master 2 Management et D\u00e9veloppement de Projets Marketing ont eu le privil\u00e8ge de rencontrer \u00e0 plusieurs reprises l&rsquo;\u00e9quipe marketing du Groupe Rocher, membre de la Fondation IGR IAE<\/p>\n","protected":false},"author":11,"featured_media":381766,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,64],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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